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For CPG marketers, changes in consumer shopping rituals brought about
by the weak and uncertain economy have made the already difficult task
of staying abreast of consumer attitudes and behaviors even more
difficult - and critical. Financial conditions have driven consumers to
re-evaluate old shopping habits and brand loyalties, resulting in an
escalating evolution of attitudes and behaviors across trip missions.
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IRI's Competing in a Transforming Economy 2.0 explores consumer response to this crisis, resulting risks and opportunities for retailers and manufacturers, and what to expect in the coming months.
Building upon the Transforming Economy 1.0 study released in May, this latest issue in IRI's ongoing series reveals that the belt-tightening previously reported has progressed to belt-notching, as consumers employ a broad array of cost-savings strategies.
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