5/18/2009

Dissecting the Downturn Generation

Based on the latest IRI Point of View, this webinar will closely examine the shopping behaviors and saving strategies the Downturn Generation group is adopting during the current economy and which of those strategies will remain, even after an economic recovery. This session will also outline nine strategies for CPG manufacturers and retailers to take maximum advantage of today’s new opportunities by generating uplift among these shoppers. Successful manufacturers and retailers must recognize that a significant portion of their shoppers will carry on with their frugal practices well into the future and will rewire their businesses to take advantage of the opportunities downturn thinking generates.
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