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6/8/2009
Times and Trends: Value/Premium Dichotomy Webinar
Shoppers are increasingly trading down by buying less expensive national brands and private store brands as a saving strategy to survive this recessionary economy. Yet, the premium end of the product spectrum has also demonstrated hearty growth. Many shoppers are splurging on premium and gourmet products on a regular basis as a way to treat themselves to affordable indulgences.
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