Competing in a Transforming Economy 4.0: The New Equilibrium focuses on a new consumer equilibrium that emerged during the beginning of 2009, where the economic impacts of the past year were reflected across consumers in all income groups. This study takes you from the groundwork of important trended economic indicators, to an understanding of how these pressures have driven different types of consumers to change their strategies, to how these strategies have played out in the marketplace, and, finally, to how you can leverage these trends as an opportunity to drive your business.
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