At this week’s NACS Show in Las Vegas, IRI’s Matt McCourt will discuss
how convenience store retailers can learn what their customers want
most by utilizing sophisticated shopper tracking tools. During his
panel presentation, “How Many Is Too Many? Making Your Product Selection Work for You,”
McCourt will highlight how key analytic tools can assist retailers in
gleaning valuable insights into their customers’ shopping patterns in
order to effectively plan, advertise and promote convenience store
products.
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