CPG Marketers with Intimate Understanding of how Consumers are Wired and a Deft Ability to Market to the New Consumer Will Win Game in Long Run
The latest IRI Times & Trends Report, "Zero-Moment of Truth:
Redefining the Consumer Decision-Making Process," takes an in-depth
look at how shoppers learn about, plan for and execute their consumer
packaged goods (CPG) shopping trips and how these behaviors have
changed in response to a prolonged period of economic unrest.
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