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Article Details
Article Details
8/14/2009
Times & Trends: Channel Migration
U.S. consumers have been battling adverse economic conditions for well over 18 months now. To cope, they have been forced to make significant changes to everyday behaviors. No doubt, today’s consumers are more self-reliant and more in-tune with how and where money is spent. To deliver against consumers’ rapidly changing needs, retailers have responded with specialized programs, targeted marketing campaigns and more aggressive pricing.
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