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Article Details
10/29/2009
Times & Trends: Zero-Moment of Truth
Based on the latest Times & Trends report, this webinar provides insight into the mind of the new CPG consumer within the roles of shopper, buyer and end-user. Consumer decision making is indeed complex, and this session will dissect the process from the recognition of a need all the way through post-purchase evaluation. No doubt, consumer packaged goods is a whole new ballgame today, centered on the consumer. CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.
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