According to FMI's 2006 Food Retailing Industry Speaks report, retailers are putting an emphasis on perishables and leveraging this area to build the most successful differentiation strategy today. This strategy in action allows retailers to build a distinctive brand that drives customer loyalty and growth.
In this retailer-focused webinar, IRI and The FreshLook Marketing Group will assess the current perishables environment, share major trends like the impact of the recent spinach recall from the E. coli outbreak, review strategic implications, and talk about the IRI Perishables Service for Retailers.
Length:
60 minutes
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