One of the largest, most powerful consumer segments in history is re-evaluating where they shop and what they buy. Two major events are driving changes in purchase and shopping behavior across prescription, over-the-counter and consumer packaged goods (CPG) categories among consumers aged 55 and older: Roughly 31 million pre-seniors, now aged 55-64, will turn 65 during the next decade, and 33 million seniors, aged 65 and older, have gained prescription insurance through Medicare Part D.

This session highlights opportunities for CPG and healthcare manufacturers and retailers to protect and grow their business within this critical and rapidly growing segment as consumers aged 55 and older progress through these transitions.

Length: 60 minutes

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