As more stores compete for the same geodemographic group purchases of
the same types of products, retailers are looking for new ways to
segment the marketplace. This presentation describes a multi-faceted
approach that combines consumer segmentation with shopping trip
segmentation and product co-purchasing. This approach reveals
differences in trip-types by outlet, retailer, consumer segment, and
product category. The presentation goes on to describe specific ways
to apply this information to refine category and brand merchandising
strategies, then measure results.
Who Should Attend: Category Managers and Shopper Insights Managers, particularly category captains seeking to improve your Cannondale ratings.
Length: 60 minutes
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