Leading beer maker leverages IRI’s superior beverage alcohol expertise and industry-leading AllScan™ and InfoScan® tracking services
Information Resources, Inc. (IRI) announced today the continuation of its long-standing relationship with Pabst Brewing Company. Under the enhanced agreement, Pabst will receive increased convenience, grocery and drug store insights provided by the industry-leading IRI AllScan™ Convenience Store Tracking and the census-based IRI InfoScan® services.
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