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Article Details
Article Details
7/8/2008
GNPD IRIS
Mintel Global New Products Database (GNPD) is the best source of
new product information to help identify trends early. Mintel GNPD:
Includes all important new product launches since 1996
Spans 50 countries
Covers all CPG categories, including OTC healthcare
Records image, product and package details
Captures flavors, fragrances, ingredients and claims
Mintel GNPD clients benefit from a web-based search tool that enables tracking of the important new CPG product launches globally. It’s easy to use Mintel GNPD to analyze business issues, because the parameter-based search tool offers tremendous flexibility.
For example, users can analyze flavor trends within or across
categories, countries and claims.
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