General Mills, Mars Snackfood, BIC, Pabst and Welch’s Among Latest New Customers
IRI announced today that leading U.S. consumer product giants General Mills, Mars Snackfood, BIC, Pabst, and Welch’s have all purchased the IRI AllScan™ Convenience Store Tracking Service just 12 months after its initial launch. In addition, IRI also announced that it has enhanced the AllScan service with new data from the nation’s leading convenience stores and new features that will deliver reliable and actionable insights to retailers and sales and marketing executives at the local market level.
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