Private Label Buyer
With their budgets stretched to the max by skyrocketing gas, energy and food prices, American consumers are re-evaluating what they buy and where they buy it, according to a recent study from Chicago-based Information Resources Inc. (IRI). The study, "IRI Times & Trends Special Report: Competing in a Transforming Economy," found that escalating prices have created exceptionally high price sensitivity — driving down demand in multiple categories while driving growth in private label, trial of lower-priced brands and accelerated channel migration.
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