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9/17/2008

IRI Healthy Kids II Report Establishes New Healthy Eating Standards to Help Retailers Tackle Childhood Obesity

Study Finds Parents Seek Retailer Help in Bringing “Better-for-You” CPG Products to Children
Information Resources, Inc. (IRI) announced today the release of the second installment of its landmark “Healthy Kids” study. The report explores the forces behind children and youth’s eating habits, rising childhood obesity statistics, and outlines solutions to help reverse the trend.

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