Times & Trends - Information Resources, Inc. (IRI)

Times & Trends: Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

October 2009

No doubt, consumer packaged goods is a whole new ballgame today. It’s a game centered on the consumer. It begins and ends with the consumer mindset. CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.

This issue of Times & Trends provides insight into the mind of the new CPG shopper.

Find Times & Trends Back Issues

10/16/2009
Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

10/2/2009
Special Edition: U.S. & Europe Private Label 2009

This report explores current and emerging private label trends in the United States and Europe, as well as influencing factors that are reshaping the CPG industry. Manufacturers and retailers with a clear understanding of these forces will be able to develop and execute competitive strategies for their brands which meet corporate goals while simultaneously delivering against consumer needs.
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9/4/2009
Private Label 2009: Game-Changing Economy Taking Private Label to New Heights

This report explores current and emerging private label trends as well as influencing factors that are reshaping the CPG industry. Manufacturers and retailers with a clear understanding of these forces will be able to develop and execute competitive strategies for their brands which meet corporate goals while simultaneously delivering against consumer needs.
Read More

8/6/2009
Channel Migration: The Blurring of Shopper Loyalty

This report provides insights into recession-driven changes in consumer shopping patterns across departments, categories and consumer segments, and serves as a foundation for competitive and distribution strategy development as well as a baseline for ongoing tracking efforts.
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7/9/2009
Price, Promotion & Merchandising: The Reinvention of CPG Marketing

This issue of Times & Trends provides insights into current and emerging CPG marketing trends being employed by an industry seeking to the new world of shopper behavior.
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