Times & Trends - Information Resources, Inc. (IRI)

Times & Trends: Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

October 2009

No doubt, consumer packaged goods is a whole new ballgame today. It’s a game centered on the consumer. It begins and ends with the consumer mindset. CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.

This issue of Times & Trends provides insight into the mind of the new CPG shopper.

Find Times & Trends Back Issues

1/15/2005
Aging Baby Boomers: Capturing Boomer Potential Through Lifestage Transitions

Given the sheer purchasing power of the 78 million-strong Baby Boomer generation (now aged 40-58), it is imperative that marketers anticipate and proactively address changes in product needs and shopping preferences within this segment.

This unique look at Boomers explores purchase behavior at critical lifestages – “Under and Over 50” and “With Children vs Empty Nest” to illustrate the dramatic changes that can be expected within healthcare, CPG and retail as younger Boomers cross the age 50 mark and the majority of Boomer households become “Empty Nests” over the next ten years.
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