Times & Trends - Information Resources, Inc. (IRI)

Times & Trends: Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

October 2009

No doubt, consumer packaged goods is a whole new ballgame today. It’s a game centered on the consumer. It begins and ends with the consumer mindset. CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.

This issue of Times & Trends provides insight into the mind of the new CPG shopper.

Find Times & Trends Back Issues

3/15/2008
2007 New Product Pacesetters

New brands must rapidly become “must-have” products through the delivery of unique, high-demand benefits. The brands showcased in this report have achieved just that.
Several new Pacesetters accomplished this goal by creating new markets, leveraging advanced consumer insights and new technologies. Tide Simple Pleasures, for instance, establishes mood-altering scent as a selection criterion in laundry detergent. Birds Eye Steamfresh offers a transformational new microwave steaming cooking technology that provides a quick and easy way to cook frozen vegetables while preserving taste, texture and nutrition.
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2/15/2008
Consumer Trend Watch 2008

Winning in this environment requires being at least one step ahead – catching a trend as it is just emerging, and sometimes addressing a need that consumers did not even realize they had. Savvy marketers who effectively tap into these trends have the opportunity to create the new rules, not simply react to them.

This report identifies eight emerging trends that will deliver new growth potential for CPG manufacturers and retailers over the next year and beyond.
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1/15/2008
CPG 2007 Year in Review

2007 may best be remembered as the year in which value shopping made its resurgence.

Supercenters gained more than a full share point this year, after two years of modest gains. Private label share was up a half point in the fourth quarter, following five years of relatively flat share overall. The primary driver? Price.

This report explores industry performance in 2007, drivers of performance, and what to expect in the coming year.
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12/15/2007
Sustainability 2007: Consumer-Focused CPG Growth Opportunities

Sustainability -- meeting the needs of today without compromising the ability of future generations to meet their own needs -- has evolved from buzzword to guiding business principle with the power to literally reshape the CPG and retail industries.

As detailed throughout this report, a viable consumer market has emerged for sustainable CPG products and packaging. This report explores specific growth opportunities for CPG manufacturers and retailers and results of early market development.
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11/15/2007
The Healthy Eating Evolution

CPG manufacturers and retailers have addressed growing consumer demand for healthier products through heavy investment in new product development, health and wellness marketing and consumer education on websites and in-store.

The next phase will be more about getting ahead of consumer demand -- stimulating new demand by making healthy eating easy, affordable and accessible to all.

This report examines about getting ahead of consumer demand -- stimulating new demand by making healthy eating easy, affordable and accessible to all.
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