Times & Trends - Information Resources, Inc. (IRI)

Times & Trends: Zero-Moment of Truth: Redefining the Consumer Decision-Making Process

October 2009

No doubt, consumer packaged goods is a whole new ballgame today. It’s a game centered on the consumer. It begins and ends with the consumer mindset. CPG marketers with an intimate understanding of how the consumer is wired and a deft ability to market to the new consumer will win the game in the long run.

This issue of Times & Trends provides insight into the mind of the new CPG shopper.

Find Times & Trends Back Issues

5/15/2007
Wal-Mart: Charting a New Course for Growth

After decades of seemingly unstoppable growth, the world’s largest retailer has hit an impasse: supercenter expansion is increasingly cannibalizing existing stores (same store sales growth dipped below 2% for the first time in Wal-Mart’s history last year), and an aggressive plan to capture a greater proportion of “upmarket” sales fell flat.

This issue of Times & Trends explores drivers of Wal-Mart performance and early results of key strategic initiatives. The report also highlights new opportunities and risks for CPG manufacturers and retailers resulting from Wal-Mart’s new growth plan.
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4/15/2007
Retail Healthcare Marketing: New Growth Opportunities Across the Store

Medicare Part D outreach. Discounted generic drugs. In-store health clinics. Retailers are increasingly investing in healthcare-based initiatives to drive store traffic, enhance customer loyalty and increase sales.

Yet, despite major strides in developing healthcare marketing strategies that work (and they are working to drive share pharmacy shifts, as detailed throughout this report), few retailers and manufacturers are fully leveraging these initiatives to drive growth across the store.

This issue of Times & Trends explores current retail marketing practices and opportunities to extend these initiatives to drive brand, category and total store growth.
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3/15/2007
2006 New Product Pacesetters

While down slightly from last year’s record number of new product introductions, this past year was still one of the most active in recent history.Yet, despite the high numbers, success rates remained consistent with rates over the past decade. Less than one-quarter of introductions met the New Product Pacesetters hurdle of $7.5 million or greater in year-one sales. In fact, only 3% of food and beverage introductions and 1% of non-foods exceeded $50 million in their first year.

This report provides a detailed assessment of this year’s winners to reveal the product benefits that resonated with consumers, the trends to watch for future new product opportunity and sales benchmarks to consider when evaluating new product introductions.

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1/15/2007
2006 CPG Industry Year in Review

Following a grueling 2005 that was marked by a devastating hurricane season and far-reaching new labeling regulations, the CPG industry took stock during the relative calm of 2006.

IRI’s January 2007 Times & Trends explores performance across categories and channels over the past year, key factors influencing growth, and what to expect in 2007 and beyond.
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12/15/2006
Emerging Consumer Segments

Three consumer groups are emerging as critical target segments for CPG manufacturers and retailers: families with young children, Hispanic consumers and lower-income consumers.

This month’s report analyzes shopping and purchase trends across these three emerging segments and highlights specific growth opportunities for each.
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