Competing in a Transforming Economy v1.0
Competing in a transforming economy requires re-assessing nearly every consumer-facing business process, including product development, advertising, pricing, promotion, merchandising and assortment, to ensure alignment with shifting consumer and business priorities –and with far greater frequency than in the past, given the pace of market change. With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop.
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Competing in a Transforming Economy v2.0
Less savings. Less personal wealth. More debt. Skyrocketing food, gas and energy costs.
U.S. shoppers are in crisis.
IRI's Competing in a Transforming Economy 2.0 explores consumer response to this crisis, resulting risks and opportunities for retailers and manufacturers, and what to expect in the coming months.
Building upon the Transforming Economy 1.0 study released in May, this latest issue in IRI's ongoing series reveals that the belt-tightening previously reported has progressed to belt-notching, as consumers employ a broad array of cost-savings strategies.
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Competing in a Transforming Economy 3.0
IRI’s Competing in a Transforming Economy 3.0: The Search for Affordable Solutions, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
The third installment of the Transforming Economy series, which includes an update through the third quarter of 2008, uncovers further change, as consumers learn where and how to shop to make ends meet and make additional trips to find bargains.
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