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Based on the latest Times & Trends report, this webinar provides
insight into the mind of the new CPG consumer within the roles of
shopper, buyer and end-user. Consumer decision making is indeed
complex, and this session will dissect the process from the recognition
of a need all the way through post-purchase evaluation. No doubt,
consumer packaged goods is a whole new ballgame today, centered on the
consumer. CPG marketers with an intimate understanding of how the
consumer is wired and a deft ability to market to the new consumer will
win the game in the long run.
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Based on new research from IRI, this webinar will closely examine new holiday shopping rituals and how the state of the economy leading into this season will affect spending. Leveraging new results from an IRI survey of approximately 1,000 households about their 2009 holiday shopping rituals, this session will reveal the extension of many consumer behaviors, such as the consumption of meals and beverages at home, purchasing of private label, and bargain hunting, during this holiday season. CPG manufacturers and retailers who plan holiday sales strategies that are in tune with consumers’ desire to save money, spend time with friends and family, and treat the ones they love will come out winners this season.
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In this webinar, Thom Blischok explores the most basic behavior changes helping the attendees understand what attitudes are shaping what we believe to be the most fundamental change in shopper segment; a new shopper called the "conservative shopper." The conservative shopper is one who is more concerned about ensuring on-going financial viability for the long term & who buys less, buys more carefully. In many cases, studies what is offered to them before purchasing and carefully manages usage and consumption - as well as carefully selects the items that are essential to them.
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U.S. consumers have been battling adverse economic conditions for well
over 18 months now. To cope, they have been forced to make significant
changes to everyday behaviors. No doubt, today’s consumers are more
self-reliant and more in-tune with how and where money is spent. To
deliver against consumers’ rapidly changing needs, retailers have
responded with specialized programs, targeted marketing campaigns and
more aggressive pricing.
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Based on the latest Times & Trends report, this webinar provides
insights into current and emerging CPG marketing trends being employed
by an industry seeking to adapt to a new world of CPG shopping. Find
out how you should re-evaluate pricing, promotional, and merchandising
strategies in light of changing consumer shopping rituals. This year
will be an exciting one for CPG marketers and this webinar will help
manufacturers and retailers maximize opportunity within the new,
emerging retail environment.
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This mini-webinar will focus on the state of the economy through the beginning of 2009 through important trended economic indicators to provide attendees with an important knowledge base for understanding consumer and shopper behavior today. In addition, attendees will see a preview of the latest evolving shopper trends and the consumer groups driving these trends.
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Shoppers are increasingly trading down by buying less expensive
national brands and private store brands as a saving strategy to
survive this recessionary economy. Yet, the premium end of the product
spectrum has also demonstrated hearty growth. Many shoppers are
splurging on premium and gourmet products on a regular basis as a way
to treat themselves to affordable indulgences.
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Based on the latest IRI Point of View, this webinar will closely examine the
shopping behaviors and saving strategies the Downturn Generation group is
adopting during the current economy and which of those strategies will remain,
even after an economic recovery. This session will also outline nine strategies
for CPG manufacturers and retailers to take maximum advantage of today’s new
opportunities by generating uplift among these shoppers. Successful
manufacturers and retailers must recognize that a significant portion of their
shoppers will carry on with their frugal practices well into the future and will
rewire their businesses to take advantage of the opportunities downturn thinking
generates.
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Based on the latest Times & Trends report, this webinar explores Walmart’s role in helping consumers navigate through difficult financial times and what this means for manufacturers and competing retailers. Learn how Walmart is driving its own growth during the recession, how manufacturers can capitalize on opportunities within Walmart, and how other retailers can position themselves against this formidable competitor.
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With
thousands of new items introductions and consumer budgets strained more
than ever, 2008 was a particularly challenging year for new product
launches. Yet, some manufacturers were able to overcome both the poor
odds and the economy to achieve successful year-one sales.
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