Competing in a Transforming Economy

Competing in a transforming economy requires re-assessing nearly every consumer-facing business process, including product development, advertising, pricing, promotion, merchandising and assortment, to ensure alignment with shifting consumer and business priorities –and with far greater frequency than in the past, given the pace of market change. With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop.
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Walmart: Helping Consumers Navigate a Transforming Economy

The transformation underway in the U.S. economy has left consumers struggling to make ends meet. Roughly half of U.S. consumers in households with income under $55,000 per year --60% of the population --are having difficulty buying the groceries they need.

Walmart is exceptionally well-positioned for growth. Not only has the company put measures in place to ensure that prices stay low, but Walmart has also invested heavily to make stores “look better, cleaner, friendlier.” These initiatives will help to ensure that consumers who are stepping up trips to Walmart stores will have a positive shopping experience.
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