Upcoming Events & Webinars
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December 2, 2009
Times & Trends: Health & Wellness Webinar
Based on the latest Times & Trends report, this webinar provides
insights into current and emerging marketing strategies being employed
by an industry seeking to accelerate consumer migration toward
healthier living, and benefit from increased brand, category and store
sales along the way. CPG marketers are increasingly playing a vital
role in creating a healthier America. This session will provide
detailed insights into CPG trends that are shaping the health of
tomorrow’s shopper and best practices you can use to leverage this
opportunity today.
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February 1-3, 2010
Convenience Retailing University 2010 (CRU)
Convenience Retailing University is a conference geared specifically for the unique needs of senior marketing executives, category managers, and managing executives in convenience retailing.
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Webinar Archives
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Experts from IRI and IMS will share insights for accurately answering
the critical questions associated with your DTC spending. You will
receive valuable information about the impact of advertising on
prescriptions and become familiar with BehaviorScan Rx, the gold
standard method for testing TV advertising, and how it is now being
used specifically for pharmaceutical products.
Speakers:;
Jim Findley (IRI)
Christine Lydzinski (IMS)
Length:
60 minutes
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Experts will share techniques for monitoring interesting new products
and for identifying and making innovations applicable across geographic
markets. You’ll learn how to expedite the trend identification process
and ways to help your company make better strategic product innovation
decisions.
Speaker:
Lynn Dornblaser, Mintel
Length: 60 minutes
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IRI Analytic Advisory Board members and Harvard Business Review
contributors Len Lodish from the Wharton School and Carl Mela from the
Fuqua School will discuss ways to balance short- and long-term
marketing approaches including price promotions, advertising, product
development and new distribution strategies to meet your brand
objectives.
Speakers:
Len Lodish, Wharton School
Carl Mela, Fuqua School
Length:
60 minutes
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IRI experts will discuss how Wal-Mart’s strategic initiatives are
delivering new growth potential across specific categories, consumer
segments and international markets and new risks for competing
retailers. This webinar will reveal critical insights that can be
leveraged by CPG manufacturers and retailers to form the foundation of
breakthrough strategies that will protect and grow share as Wal-Mart’s
transformation unfolds.
Speakers:
Sheila McCusker, IRI
Greg Herbold, IRI
Length:
60 minutes
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Experts from IRI will discuss the value of integrating customer insights, local data and merchandising plans to achieve the perfect shelf for your business type, store format and individual store. Attend this session to get breakthrough insights that will help you optimize the retail shelf, better serve customers and drive loyalty.
Length:
60 Minutes
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