Title: A New Look at Old Summer Rituals: Analyzing Consumer Spending and Behavior Trends
Description: As the summer 2009 season continues, many consumers are revisiting
their budgets to determine what kind of excursions, vacations and other
adventures will fit into their more frugal lifestyles, as well as take
a new look at their summer meal rituals.
What are Americans planning to do and eat this summer? IRI’s new study, “A New Look at Old Summer Rituals,” reveals a glimmer of hope compared to last year. Shoppers will spend less on food and vacation this season, yet are avoiding some of the most drastic practices that characterized their behavior last summer and fall.
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