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9/1/2009
IRI to Acquire the Hendry Corporation from Symphony Marketing Solutions
Strategic Marketing Consulting and Software Extend IRI Marketing Insights and Solutions Capabilities
CHICAGO and Southport, Conn., Sept. 1, 2009 - Information Resources, Inc. (IRI), the world's leading provider of consumer, shopper, and retail market intelligence and insights, today announced that effective Oct. 1, 2009, it will acquire The Hendry Corporation, a strategic marketing consulting and software solutions business unit, to extend IRI's strategic marketing insights and solutions capabilities. IRI is acquiring Hendry from Symphony Marketing Solutions (SMS), a portfolio company of IRI's parent company, Symphony Technology Group.
For more than 30 years, Hendry has been a pioneer in the development of strategic consumer marketing insights through its innovative market structure modeling and business simulation software solutions. The acquisition further strengthens IRI's industry-leading Consumer & Shopper insights practice, combining Hendry's world-class marketing return on investment (ROI) and market structure capabilities with IRI's deep consumer and shopper insights to deliver new intelligence on new products as well as brand and portfolio optimization to drive growth opportunities.
"Our clients are continually looking for ways to accelerate their ability to anticipate emerging consumer need states and enhance their decision-making aptitude to increase marketing effectiveness and ultimately drive new levels growth," said IRI President and Chief Executive Officer John Freeland. "Hendry has a rich heritage of developing strategic insights into the rapidly evolving consumer landscape, and our clients will benefit significantly from the addition of such a well-respected, capability-enhancing organization."
The combination of Hendry's strategic marketing insights and simulations is intended to strengthen IRI's portfolio of insights applications by enhancing the company's client-focused strategic growth planning process to become the de facto planning platform that customers leverage for their strategic and annual planning cycles.
"Linking Hendry's market structure with our rich consumer and shopper insights assets as well as other predictive marketing analytics capabilities creates an entirely new class of competitively-advantaged insights our clients can take advantage of to optimize both new and established brand portfolios," added IRI Consumer & Shopper Insights President Robert (Bob) I. Tomei. "In addition, we will be able to leverage IRI's broad and deep client engagements in the consumer packaged goods (CPG) industry in both the United States and Europe to grow the Hendry business going forward."
"Those who have been privileged to work with Hendry over its long history have abiding respect for the power of its model to drive marketing strategy in the quest for significant ROI," said Lorraine Scarpa, general manager, Symphony Marketing Solutions. "The list of validations of Hendry forecasts is both long and impressive. Indeed, all that has been lacking is wider knowledge of Hendry's power and application to both CPG and non-CPG businesses. This combination of Hendry's depth and IRI's breadth will enable widespread adoption of this robust capability at a time when businesses are most in need of both."
Hendry strengthens the foundation of IRI's strategic marketing insights capabilities, providing a unique combination of services, technology and analytic platforms to rapidly increase clients' marketing effectiveness and ROI.
Following the acquisition, Scarpa will serve as acting general manager for IRI-owned Hendry.
About Information Resources, Inc.
IRI is the world's leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.
About Symphony Marketing Solutions
Symphony Marketing Solutions is the leading provider of technology-enabled marketing and analytic services, with deep domain knowledge and a critical mass global delivery model, capable of delivering full-scale transformational outsourcing, focused on market analytics, business intelligence, data modeling, data integration and data management. For more information, please send a mail at info@symphonyms.com.
About Hendry
Hendry is the industry "gold" standard in providing strategic insights on how consumers make purchase choices across a vast array of categories and industries. The business has evolved over the past 30+ years into the premier Market Structure provider for several industries focusing on assisting clients with understanding and leveraging insights on the consumer decision process in brand selection. Portfolio optimization simulations tools provide marketers with valuable direction on how best to serve their customer base through optimal marketing strategies and spending principle development.
About Symphony Technology Group
Symphony Technology Group (STG) is a strategic holding company that helps companies maximize operational efficiencies in the enterprise software and services market. With years of deep operational experience to draw upon, STG companies can leverage strong personal networks, vast financial and operational resources and a history of excellence to empower their clients' success today and tomorrow. STG is actively engaged with each Group company, providing the strategic insight needed to achieve business performance and revenue growth through innovation. Headquartered in Palo Alto, Calif., STG is a $1.2 billion strategic holding company that employs more than 7,000 employees worldwide across its companies. For more information, visit www.symphonytg.com.
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CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 474-2512
Joe Bellini
Symphony Marketing Solution
E-mail: joe.bellini@symphonyms.com
Phone: 203-256-8216S
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Summit 2009 Insights
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"Your time is now." |
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