What IRI Customers Are Saying
"At Dr. Oetker, we believe that quality is the best recipe. It is our belief that recent developments within IRI have served to improve both the quality of data and the quality of providing this data. As a relatively new business to the U.K., Dr. Oetker was looking for a data solution that provided accurate, impactful and relevant insights but, more importantly, would deliver a proactive approach to the relationship. "
Peter Franks
Managing Director
Dr. Oetker
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Press Releases
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9/9/2009
IRI Debuts IRI Total Store Advantage™ to Provide Fastest, Deepest Insights of Store, Portfolios and Competitors
Additional Solution, TSA Wall Street Edition, Leverages Higher Quality Information for Investment Community
CHICAGO, Sept. 9, 2009 - Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, today announced the addition of Total Store Advantage™ (TSA) and Total Store Advantage Wall Street Edition to its suite of solutions built on IRI's Liquid Data™ technology.
As CPG companies enter the 2010 strategic planning cycle, securing more information faster at the macro- and micro-levels is essential. TSA allows executives to run a wide range of analyses to shape product, price, promotion, assortment and merchandising strategies. Given the uncertainties of today's economy, creating multiple operating scenarios that address different levels of economic recovery, shopper behavior as well as energy and commodity prices is vital to managing and competing effectively. TSA Wall Street Edition customizes the TSA solution for the distinct information needs of security analysts, portfolio managers and other members of the investment community as well as CPG executives that liaise with investors.
"TSA creates new opportunities to leverage information, gain new detail on competitive activities and act on this information to create strategic insights and decisions, as well as proactively communicate with customers, employees, partners and other stakeholders," said IRI Technology Executive Vice President and General Manager Bernhard Nann. "TSA is the most recent example of applying the breakthrough capabilities of IRI's Liquid Data (ILD) platform. ILD empowers executives with much faster speed to insight, more flexible and powerful analyses, and superior integration of a variety of data sources for use across the entire enterprise."
Total Store Advantage Arms Executives with 360 Views of the Store, Portfolio and Competition
To make the best decisions, it is essential for executives to have knowledge of the entire marketplace. IRI Total Store Advantage provides a macro view of the entire store, its growth drivers, and trends across departments and aisles to offer the broad perspective and intelligence needed for informed business decisions and competitive advantage. TSA gives executives the ability to quickly create simple reports or to conduct complex analyses that address a wide variety of business issues ranging from high-level total store or macro category trends to deep dive category segment and item level understanding. This comprehensive understanding of corporate and competitor performance provides the ability to more easily identify opportunities and threats. Users can create standard reports and dashboards of the entire store or entire corporate portfolios. What used to take days or weeks now requires just a few minutes or hours.
TSA delivers actionable insights that allow CPG companies to:
- Identify trends and growth drivers across the entire store
- Benchmark performance against a wide landscape
- Gain insights into competitor activities and strategies
- Uncover expansion opportunities
- Create standard reporting and workflows for rapid, easy access to information
- Virtually eliminate manual data errors
- Ensure absolute accuracy for non-additive measures
TSA Wall Street Edition Assesses Business and Competitive Success for Investors and Analysts
The definition of competition is continuously evolving as companies merge, acquire and liquidate. Corporate reporting is often limited, time consuming and prone to error. Typical accounting database information is not designed to also report total corporate trends and does not include a comprehensive view of competitors' brands outside of categories within which a business directly competes.
TSA Wall Street Edition enables analysts, portfolio managers and others in the investment community as well as senior CPG executives to quickly view company and key competitor performance across all categories, aisles and departments. These executives are now able to understand more comprehensively a business's and/or sector's current environment as well as its future prospects—critical information for making tracking and investment decisions. TSA Wall Street Edition gives executives better information to:
- Understand the true state of competition and share position in total store and by category, with special visibility into new products, promotion support and pricing
- Follow mega-brand performance across categories to understand the strength and levels of investment being made
- Gain new insight into how reliant parent companies are on a retailer by retailer basis, evaluate success of key partnerships/alignments and understand exposure to retailer changes
- Create near real-time scenarios for actual or prospective mergers to determine new parent company size, trends, strengths, weaknesses and overlap—and avoid the need to wait for financial restatements
"TSA Wall Street Edition enables CPG executives and the investment community to better understand current and potential company and market dynamics that will help them make more rapid and better investment decisions," added Nann. "This is a critical capability in today's fast-changing business environment. Maintaining both a high level and forensic view of company, product and category, along with competitive performance, creates the opportunity to take advantage of investment opportunities faster."
About IRI
IRI is the world's leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.
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IRI CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091
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Summit 2009 Insights
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"There are a lot of challenges with how and where I shop." |
Christine Young, From Dates to Diapers
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