|
WHO:
|
Thom Blischok – President, Shopper Marketing and Innovation, Information Resources, Inc.
|
| |
|
|
WHAT:
|
Today’s retailers need to take advantage of the wealth of insights and data they have at their disposal in order to get up close and personal with their customers, develop successful in-store strategies and inspire long-term shopper loyalty. In his keynote presentation, “Getting the Most From Your Data: Analyzing Loyalty,” Thom Blischok, an industry thought leader in the CPG retail and manufacturing industry, will share in-depth next generation shopper engineering strategies to help retailers maximize their customer data and build solid loyalty relationships with their most important shoppers.
|
| |
|
|
WHY:
|
The global economic downturn has influenced the emergence of a whole new type of consumer—one that is constantly watching their dime, developing new shopping habits to save money and looking for retailers to assist them in getting the most bang for their buck. Retailers have an opportunity to build shopper loyalty by providing their customers with what they want and need. To do this, retailers must be armed with the knowledge, tools and methods to better understand their most loyal customers, as well as identify new ones. In this detailed presentation, Blischok will highlight specific ways in which retailers can grow their business, keep their customers coming back and learn to understand shopper’s needs even deeper than before. Blischok’s presentation will also address the following critical questions:
- How do you effectively segment your best customers?
- Is your brand on track to drive the customer relationship forward?
- Do you really know what your customers need and want?
|
| |
|
|
WHEN:
|
Oct. 16, 2009, 11:20 a.m. – 12:20 p.m. (local time)
|
| |
|
|
WHERE:
|
Brand Loyalty Congress 09: Loyalty in Financially Challenging Times
Hotel NHOW Milan
Via Tortona, 35
20144 Milano (Lombardia), Italy
http://congress.brandloyalty-int.com/programme.html
|
| |
|
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management. For more information, visit http://us.infores.com.
# # #
CONTACTS:
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 726-1091
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 726-1091