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Shoppers have learned how to adjust their spending behavior based on the economy and now are slowly becoming acclimated with their new rituals. Retailers and manufacturers have to learn how to cater to the new shopper and help them adjust accordingly. Both presentations will provide insight for retailers and manufacturers on how to adapt their marketing strategies to the recession-era shopper.
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IRI Uncovers Key Consumer Segments Driving Cost-Saving Strategies
The latest research from Information Resources, Inc. (IRI), “Competing in a Transforming Economy 4.0: The New Equilibrium,” leverages post-inaugural survey results to identify key consumer segments that are leading the change and helps retailers and manufacturers connect with their most important consumers.
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Thom Blischok Discusses How Retailers and Manufacturers Can Cater to New Shopping Behaviors to Ensure Long-Term Success
Industry thought leader Thom Blischok takes an up-close look at what attitudes are shaping the new shopper and how retailers and manufacturers can develop strategies to ensure long-term success catering to this new behavior in his keynote presentation, "Discovering the Real Truth about Shopper Behavior."
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Thom Blischok Discusses How Retail Industry Leaders Can Compete and Win Shoppers in 2009
Industry thought leader Thom Blischok will help retailers translate
their knowledge of shoppers’ behavioral changes into strategies and
actions that drive growth and profitability during his Webinar, “Call
to Action: Rethinking Shopper Behavior in a Transformational Economy”
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Shoppers are "Sophisticated Splurging" on Premium Brands in Tough Economy
The latest IRI Times & Trends Report, "The Value/Premium
Dichotomy," reveals that value brands are growing rapidly in terms of
dollars, while mid-tier brands lag. Premium brands are also picking up
steam.
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Walmart’s “Save Money. Live Better.” Mission Resonates Well with Consumers Struggling to Balance Needs of Everyday Living with the Harsh Realities of a Recessionary Economy
The latest IRI Times & Trends Report, "Walmart Stores: Helping Consumers Navigate a Transforming Economy," reveals that Walmart's success story is much more nuanced than simply a focus on low prices.
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The NPD Group, Inc., and Information Resources, Inc. (IRI), announced the results of the first year of
their partnered product, the Beauty Cross Channel Monitor.
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Consumers Report Attitudes about How They Shop, What They Buy and Where They Get Their Information Dramatically Impacted by Economy
The current recession has created a new niche of consumers identified as the "Downturn Generation"
by Information Resources, Inc. (IRI).
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Information Resources Inc (IRI) and SheridanGlobal Group Ltd today
announced they have signed a European alliance to strengthen their
shopper insights and solutions service.
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IRI Private Label Report Offers Thought-Provoking Analysis of Emerging Trends, Consumer Attitudes and Key Opportunities
Private label share in the United States has risen dramatically across
retail channels and product categories during the past two years as
consumers continue to struggle with high food prices and other economic
pressures. According the latest research from Information Resources,
Inc. (IRI), "The 2009 Private Label Report," this trend is
expected to continue through 2009 and beyond, representing an
unprecedented opportunity for retailers and a threat for branded
manufacturers.
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