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IRI AllScan Convenience Store Tracking Service Provides Insights for NACS’ State of the Industry Research
Information Resources, Inc. (IRI) announced today that it is providing
the National Association of Convenience Stores (NACS) with insights
that are aligned with NACS category definitions through the IRI AllScan
Convenience Store Tracking™ service. NACS will feature the insights in
its State of the Industry suite of research publications and as part of
its annual State of the Industry Summit.
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Staci Covkin to Discuss Consumer-Centric, In-Store Marketing Initiatives
Retailers are taking a renewed, holistic focus on the shopper to drive
successful in-store marketing initiatives. These initiatives demand
integrative, cohesive programs that can link consumer behavioral and
attitudinal data with visual technology to simulate actual shopper
behavior. As part of the ARF Shopper Insights Forum, industry expert
Staci Covkin will present “IRI Virtual Shopping: A New View Into Your Target Shoppers.”
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Presentation Highlights Growth Opportunities in a Struggling Economy
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From clipping to clicking: consumer penny-pinching, generational shifts, and decline of newspapers open the door for online coupons
Platform-A's Business Intelligence organization, in partnership with
Information Resources, Inc. (IRI), has released the results of a new
study on trends in consumer couponing with interesting results. Based
on input from more than 36,000 IRI panelists gathered in September,
2008, the study gauged consumer usage of traditional newspaper coupons
and interest in digitally distributed online coupons.
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Dr. Romesh Wadhwani Joins Industry Leaders for Roundtable Discussion;
Thom Blischok and J.P. Beauchamp Present New Research that Reveals
Behaviors of New American Shoppers and Examines How Marketing is
Keeping Pace
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Information Resources, Inc. (IRI), announced that Hy-Vee,
Inc. is the latest retailer to begin leveraging the IRI IMPACT for Retail™ business intelligence portal.
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IRI Sales AdvantageTM Powered by IRI Liquid DataTM Offers Rapid Insight into Strategy, Retailer Performance and Overall Go-to-Market Behavior
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New IRI Price Advantage™ and IRI Trade Advantage™ Feature Issue-Driven Dashboards That Enhance Value by Linking Insights to Business Processes
IRI Foresight™ Integrates Macroeconomic Information into Business Planning
Information Resources, Inc. (IRI) today released three new predictive
analytic offerings to address current pricing and promotion challenges
resulting from today's high-risk economic climate. IRI Price Advantage™, IRI Trade Advantage™ and IRI Foresight™
are next generation price, promotion management and strategic business
planning solutions for consumer packaged goods (CPG) manufacturers and
retailers.
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IRI New Product Pacesetters™ Report Finds Winning New Brands Empower Consumers in a Recessionary Economy
The most successful new consumer packaged goods (CPG) brands of 2008
were released today by Information Resources, Inc. (IRI), at the 2009
IRI Reinventing CPG & Retail Summit being held at the Wynn Las
Vegas.
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IRI ConsumerVoice™ Provides Online Platform for Both CPG Manufacturers and Retailers to Directly Connect with their Consumers and Shoppers; Captures Deeper Insights into Behaviors to More Effectively Drive Customer Relationship Marketing Programs
Furthering its commitment to provide the consumer packaged goods (CPG)
industry with the most comprehensive and actionable consumer and
shopper insights, Information Resources, Inc. (IRI) today unveiled IRI ConsumerVoice™.
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