|
IRI Apollo Designer Workstation™ Customizes Shelf Product Presentation and Assortment to Drive Customer Satisfaction
Information Resources, Inc. (IRI) today announced that The McKee Foods Corporation, best known for its line of Little Debbie® snack cakes, has selected the retail space planning software, IRI Apollo Designer Workstation, to increase sales and profits for its sweet goods products by customizing product selection and shelf presentation in its retailer customers’ stores.
Read More
|
|
In a move to further enhance its industry impact, the Advertising
Research Foundation (ARF) has named Kimberley B. Dedeker, Vice
President, External Capability Leadership - Global Consumer &
Market Knowledge, The Procter & Gamble Company, as Chairperson of
the Online Research Quality Council (ORQC) Client Advisory Board, it
was jointly announced today by Robert Barocci, ARF President and CEO,
and Robert Tomei, Chairman of the ARF/ORQC, and President, Consumer
& Shopper Insights, Information Resources, Inc.
Read More
|
|
General Mills, Mars Snackfood, BIC, Pabst and Welch’s Among Latest New Customers
IRI announced today that leading U.S. consumer product giants General Mills, Mars Snackfood, BIC, Pabst, and Welch’s have all purchased the IRI AllScan™ Convenience Store Tracking Service just 12 months after its initial launch. In addition, IRI also announced that it has enhanced the AllScan service with new data from the nation’s leading convenience stores and new features that will deliver reliable and actionable insights to retailers and sales and marketing executives at the local market level.
Read More
|
|
Tomei to Drive IRI Panel, Testing and Loyalty Businesses; Deliver New Breed of Differentiated Consumer and Shopper Insights and Solutions to CPG Manufacturer and Retail Industry
Information Resources, Inc. (IRI) announced today that Robert I. Tomei has been named president, Consumer and Shopper Insights. Joining IRI from TNS, a leading global market insight and information group, where he served as president, TNS-U.S. Areas of Expertise & Marketing and global head of TNS’ 6th Dimension Access Panels, Tomei will assume growth, development and management responsibilities
Read More
|
|
IRI’s CEO John Freeland Cites Nann’s Significant Track Record of Achievement
Information Resources, Inc. (IRI) announced today that Bernhard Nann, former senior vice president and chief technology officer of Fair Isaac (NYSE:FIC), has joined the company as executive vice president and general manager of Technology. Nann will report to John Freeland, IRI’s president and chief executive officer.
Read More
|
|
Apollo Solution Will Result in Improved Assortments, Planograms and Merchandising Operations
Sunflower Farmers Markets, a fast-growing natural and organic foods retailer with stores throughout the southwestern United States, has implemented IRI’s Apollo Professional™ solution for executing more customer-centric assortments and merchandising strategies within the space planning department.
Read More
|
|
IRI Integrates TNS’ “Shades of Green” Segmentation Approach into the IRI Consumer Network® Household Panel
What types of consumers are likely to buy green products? Are they willing to pay more or travel farther for them? These are among the questions TNS and Information Resources, Inc. (IRI) will help consumer packaged goods (CPG) and retail executives answer as part of a new collaboration announced today.
Read More
|
|
Thom Blischok Uncovers How Retailers Can Leverage Authenticity to Better Connect with Customers at Healthy Foods International Exposition & Conference
Leading retail innovator and consumer shopping trends expert Thom Blischok takes a closer look at today’s dynamic health and wellness environment and reveals ways that retailers can use the concept of authenticity to enhance their reputations in his keynote presentation “Using Authenticity to Build the Future of Health and Wellness.”
Read More
|
|
Information from Metro New York’s Leading Drug Store Chain Gives Manufacturers and Retailers New, Valuable Performance Insights
IRI InfoScan® Reviews™, the industry’s leading syndicated retail tracking service, now includes data from Duane Reade, the largest and most recognized drugstore chain in metropolitan New York, Information Resources, Inc. (IRI) announced today. The data covers Duane Reade’s stores in New York and New Jersey and will be available starting June 26, providing the broader consumer packaged goods (CPG) and retailer community access to relevant market information from New York City’s leading drug store chain.
Read More
|
|
New Capabilities to Address Pressing Client Issues Include Virtual Shopping, Web-Based Individual Usage Surveys, Needs-State Analytics, Price Monitoring and Optimization and New Applications of Scanning Technology
Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for consumer packaged goods (CPG), retail, and healthcare industries, today announced significant progress in its ongoing commitment to lead the marketplace in consumer research panel innovation. Through the ongoing development of new techniques and technologies, IRI is shedding new light across the four stages in the product cycle from the time it is placed on the shelf: in-store consideration, purchase, inventory, and consumption.
Read More
|
|
|