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WHAT THEY ARE SAYING
"Affordability has become the “price of entry” to the consumer as many families struggle to simply pay for their groceries." |
Mike Salzberg, President, Campbell Sales Company
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All Products Detail
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IRI Trade Advantage™ allows you to improve promotion strategies by providing predictive results through a series of online dashboards, reports, and simulated plans. Several applications in this easy-to-use online tool will help you plan and evaluate alternative promotion scenarios and review the success of past events. With brand-specific data and model results, you can predict how new strategies and competitive actions would impact your brand performance. Once implemented, users can evaluate post-promotion results versus initial plans to measure the success of events and to make sure strategy stays on track.
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See
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Dashboards, trade planning, and post event analysis allow tracking of promotion events from beginning to end
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Act
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Fuel creation of preemptive promotional tactics that anticipate possible competitive activity
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Win
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Empower better decision making that drives successful and profitable results
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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