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WHAT THEY ARE SAYING
Joe Depinto
"Clearly, today the shopper is in control, and the manufactures must understand that from a shopper’s perspective pricing is more important than ever.  The ones that are not in tune with this, or not willing to adapt, will lose marketshare."
Joe Depinto, President and CEO 7-Eleven Inc.

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MarketView On Demand
IRI MarketView On Demand is a web based application providing 24 hour / 7 day access to best practice templates addressing the most common CPG issues across scanner and consumer panel intelligence, including: sales dynamics, distribution, promotion, pricing, new product performance, and a 70+ page turn key consumer panel analysis.  Users order reports from a selection of configurable, best practice templates.  Reports are available for download or are delivered via email no later than 24 hours from the time the order is placed.  Users may select from the full range of products and geographies available in the IRI InfoScan Reviews database including: full access to over 290 categories Standard IRI geographies and retailer-defined geographies, flexibility to select time periods that align with business needs vendor, brand or UPC level information.

See
Understand the key indicators of your business performance through easy-to-use, best practice reports

Act
Acquire the market intelligence you need quickly and whenever you need it to support your business through 24 x 7 web-based access

Win
Make quick fact-based decisions to maintain a competitive advantage in the marketplace

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PRODUCT AT A GLANCE
DataSheets
Summary
IRI MarketView On Demand is a web based application providing 24 hour / 7 day access to best practice templates addressing the most common CPG issues across scanner and consumer panel intelligence.
Business Issue Addressed:
  • Market Performance and Brand Building
Key Features & Benefits:

Best practice templates provide decisionmakers with a targeted view into a specific aspect of business performance, allowing you to:

  • Capitalize on the latest trends
  • Outpace the competition
  • Outperform the category
  • Increase distribution
  • Optimize trade and promotion spending
  • Optimize your pricing strategy
  • Expand into new markets
  • Increase success with new products
You should consider this product if you are in:
  • Market Research
  • Sales Analysts
  • Sales Management
More Information: Explore Another Product