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WHAT THEY ARE SAYING
"Our partnership with IRI helps us focus on critical market factors, drive transparency of key data across our businesses, and simplify our reporting process."
Pierre Schaeffer
Chief Marketing Officer and Vice President, Consumer Digital Group
Kodak
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All Products Detail
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IRI Price Drivers™ is a solution that uses advanced statistical techniques to quantify price sensitivity and support model-informed decision making. Price Drivers applies Bayesian modeling, IRI consulting, and interactive end-user tools to merge the expertise, the art of analysis, and the science all into one deliverable. Price Drivers marries the IRI warehouse of store-level sales data and the superior Mix Drivers methodology to deliver flexible, accurate results. Price Drivers helps organizations develop profitable pricing by understanding the tradeoffs across various pricing strategies for individual brands or brand portfolios. Finally, IRI consultants put this information in context, and make actionable business recommendations.
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See
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The implications of pricing actions at a brand or portfolio level
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Act
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Strategically allocate and designate pricing action across the portfolio and over time
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Win
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Use pricing strategy to grow your share and margin, and beat the competition
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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