IntroCast™ Launch Forecasting

IRI IntroCast™ Launch Forecasting is a set of predictive tools that leverages a robust database of category-specific benchmarks to assist in new product goal-setting and trial and repeat forecasting, empowering you to track performance, validate strategy and plan corrective action to ensure new product success.

IntroCast Pre-Launch is an interactive tool that leverages the IRI benchmarking database and concept scores to provide period-by-period trial and repeat goals under various marketing scenarios, giving you the ability to easily assess whether or not the introduction is on track.

Once you have successfully set goals for and launched your product, IntroCast Post-Launch is a model that provides accurate year one and year two forecasts using initial in-market results, providing performance insights and tools so that you can make informed decisions about alternative marketing strategies.

See

Obtain accurate new product forecasts and real-world insights before a costly national launch

Act

Simulate the sales impact of alternative marketing plans to determine the mix of marketing events that will result in the highest profit level

Win

Implement marketing strategies that empower you to achieve your new product goals

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PRODUCT AT A GLANCE

DataSheets

IntroCast™ Launch Forecasting

Summary
IRI IntroCast™ Launch Forecasting is a set of predictive tools that leverages a robust database of category-specific benchmarks to assist in new product goal-setting and trial and repeat forecasting, empowering you to track performance, validate strategy and plan corrective action to ensure new product success.

Business Issue Addressed:

Product Innovation and Launch

Key Features & Benefits:

Allows you to set realistic year 1 and period by period new product launch goals and manage launch expectations within and outside of your organization including a period by period development model calibrated for a specific category and type of introduction (the model is based on New Product Benchmarks data).
Easy to use interface, with detailed help screens to guide you through the goal-setting process.
Design the launch marketing plan to generate the necessary levels of consumer awareness, trial, and repeat purchasing to achieve your total sales goal.
Ability to create and save multiple scenarios.
View and print graphs, and export data to a spreadsheet for further manipulation.
Accurate goal setting allows you to interpret early launch results as being above or below goal, enabling you to quickly implement corrective action.

You should consider this product if you are in:

Brand Management
Market Insights

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