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WHAT THEY ARE SAYING
"This is the first time that Sierra Nevada Brewing Co. is partnering with a provider for market insights, and we chose IRI because their industry experience is well respected and because their attention to customer service, innovation and insights is best in class."
Joe Whitney
Director of Sales and Marketing
Sierra Nevada Brewing Co.
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All Products Detail
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New Product Profiler is an interactive tool drawing upon a new product database to help end users analyze critical success factors in the strongest new product introductions since January 2002, plan your next product launch, and set realistic goals for success. Unlike other solutions, New Product Profiler integrates key sales, consumer and media metrics to help you set realistic product goals and determine optimal marketing support. With New Product Profiler, you can identify relevant new products to help set realistic year one volume goals and determine the level of marketing support necessary to deliver upon those goals.
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See
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Identify which marketing factors distinguish successful products from less successful ones in your relevant categories
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Act
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Develop realistic goals for your new product offering based the actual performance of hundreds of new products tracked over several years
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Win
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Develop realistic goals for your new product offering based the actual performance of hundreds of new products tracked over several years
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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PRODUCT AT A GLANCE
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New Product Profiler is an interactive tool drawing upon a new product database to help end users analyze critical success factors in the strongest new product introductions since January 2002, plan your next product launch, and set realistic goals for success.
- Product Innovation and Launch
- The following chart templates are conveniently available in the tool to guide you through your new product planning process: Sales Trend, Trial and Repeat Trends, % Build Curves for Trial & Repeat, Trade Promotion Summary, Distribution Build Chart, Media Spending Summary, Media Allocation Summary, Coupon Execution Summary, Base and Promoted Pricing Summary
- Solve for volume goals by inputting various elements, including trial and repeat rates.
- Auto-generate tables and graphs with by-period unit sales, trial, repeat and additional repeat
- Brand Management
- Market Research
- Product Development
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