Product Locator - Information Resources, Inc. (IRI)

Product Locator

Through a simple web request, Product Locator enables companies to gain competitive advantage by easily answering the consumer question of where to buy? Using the IRI store-level data, Product Locator assists nearly 50% of consumers searching brand sites to understand what specific stores carry an item of interest. A consumer simply requests the product or SKU they are interested in finding and enters their zip code. Within seconds a list of stores is presented. Product Locator utilizes current store scanner data, updated every two weeks to ensure accuracy. Wal-Mart, shipments, or other data can be incorporated by the client.

See

Substantial consumer interest in finding new, hard-to-find, and favorite products by geography

Act

Respond to consumer “where to buy” interest by having accurate information and store locations – both online and via Consumer Call Centers

Win

Improve brand loyalty with key and influential consumers who are willing to buy and recommend the product to others

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PRODUCT AT A GLANCE

DataSheets

Product Locator

Summary
IRI Product Locator™ is a web-based tool that helps consumers easily identify stores in their local area that carry a desired product. With it, CPG manufacturers can gain a competitive advantage by creatively utilizing the internet to understand and quickly answer the “where-to-buy” questions from their consumers.

Business Issue Addressed:

Product Innovation and Launch

Key Features & Benefits:

Flexible web interface for both your website and your Consumer Call Center
Easy administrative interface for tailoring your site to match your brand and website, including the ability to add UPCs and request usage reporting
Simple approach to incorporating non-IRI data sources such as that from Wal-Mart, home centers pet stores and gas stations

You should consider this product if you are in:

Brand Management
Market Insights
Market Research

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