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WHAT THEY ARE SAYING
"Circle K is very pleased to not only be enriching the convenience channel information performance picture through granular sales insights from its stores, but also leveraging these critical insights to grow its business. The new AllScan service is a quantum leap forward in terms of delivering granular, actionable insights that will ultimately help us with our brand, category, promotional and trend initiatives."
Jim King
Director of Marketing
Circle K
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All Products Detail
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IRI AttitudeLink is a service that empowers marketers to conduct attitudinal surveys among the IRI Consumer Network panel. AttitudeLink provides a direct link between longitudinal purchasing behavior and the consumer needs and attitudes underlying that behavior, something not available from general market surveys. Through this integrated view of the consumer, you will discover new opportunities to grow your business through new and improved products, new consumer targets, and new marketing messages. You can then track the purchase behavior of the AttitudeLink-defined consumer segments to evaluate the effectiveness of your new marketing efforts.
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See
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Reveal the “why” behind the buy
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Act
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Design new and improved products to address unmet needs and refine marketing plans to better address the needs of specific consumer segments
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Win
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Increase consumer satisfaction, resulting in higher buyer retention and higher sales
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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