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WHAT THEY ARE SAYING
"We switched our business from another marketplace information provider to IRI, because we needed to be with the industry’s beer category content leader. IRI’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
Gary McGrath
Vice President of Sales
Pyramid Breweries
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All Products Detail
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Individual User Studies are services that combine IRI Consumer Network® Panel data with a semi-annual survey to provide quantitative metrics on individual users. Unlike other approaches, Individual User Studies provide historical data on all brands in your category, and a full variety of measures including penetration, usage rate, and brand loyalty by age and gender segment. The studies employ a proprietary methodology to deliver comprehensive results at a syndicated service price. The standard report will help you identify underserved segments and refine your product line and marketing messages to reach them. A variety of analytic enhancements are also available.
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See
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Your current user and volume base by age and gender, identifying your current strengths and opportunities for growth
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Act
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Redirect marketing efforts to address key growth targets
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Win
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Increase your brand’s appeal to specific age and gender segments to draw buyers away from the competition
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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