Private Label Report - Information Resources, Inc. (IRI)

Private Label Report

The 2009 Private Label report is a forward-looking, thought-provoking analysis that provides a multi-faceted review of how effectively private label is serving U.S shoppers during the current recession. The report analyzes the factors that are driving private label performance today, the opportunities that still exist for retailers, and how branded manufacturers can more effectively compete against private label in a tough economy.

See

New private label vs. branded perspectives from over 1,100 consumers covering 25+ food, beverage, and nonfoods categories

Act

Key insights that will support high impact private label initiatives that can be implemented across traditional and nontraditional channels

Win

Leverage private label excellence as a strong platform for center store sales growth and to provide a critical shopper-focused point of differentiation during the current U.S. recession

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PRODUCT AT A GLANCE

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Private Label Report

Summary
The 2009 Private Label report is a forward-looking, thought-provoking analysis that provides a multi-faceted review of how effectively private label is serving U.S shoppers during the current recession.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

New cross-category insights on how consumer attitudes towards private label are impacted by shopper age and income levels.
A series of case examples taken from best-in-class private label retailers that allow retailers to compare and contrast their own private label strategies and tactics.
A detailed manufacturer roadmap providing step-by-step guidance on how to assess the private label threat in individual categories - and how to effectively respond.

You should consider this product if you are in:

Brand Management
Category Management

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