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WHAT THEY ARE SAYING
"We switched our business from another marketplace information provider to IRI, because we needed to be with the industry’s beer category content leader. IRI’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
Gary McGrath
Vice President of Sales
Pyramid Breweries
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All Products Detail
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InfoScan Reviews is a syndicated retail tracking service that enables manufacturers, retailers, brokers and financial analysts to acquire industry insights used to make better business decisions. InfoScan Reviews utilizes the census data IRI collects from over 34,000 grocery, drug, and mass merchandiser retailers to provide the most comprehensive and accurate syndicated data offering in the Consumer Packaged Goods Industry (CPG). With access to accurate, granular detail by category, geography, measure, and time period, clients have the tools needed to develop marketing and sales strategies based on product performance, distribution, and promotion responsiveness.
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See
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A syndicated view of over 300 categories so you can track trends and share in the categories where you compete and the performance of your brands and products versus your competitors
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Act
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Census based data allows you to make fact-based decisions quickly to help fine tune your plans and achieve your objectives
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Win
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Census based data allows you to make fact-based decisions quickly to help fine tune your plans and achieve your objectives
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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PRODUCT AT A GLANCE
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InfoScan Reviews is a syndicated retail tracking service that enables manufacturers, retailers, brokers and financial analysts to acquire industry insights used to make better business decisions.
- Market Performance and Brand Building
- Data from over 34,000 stores
- Over 290 categories at Levels: 1. Category, 2. Type, 3. Parent, 4. Manufacturer, 5. Brand & UPC
- Over 100 measures including FSP measures
- Geographical detail ranging from Total US, to local Market, to individual account
- Relevant category definitions, a standard single product hierarchy, an easy to use measure set and extensive list of geographies
- Market Research
- Sales Management
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