Category Management Training

Retailers respond to changing consumer dynamics, competitive pressures, and declining margins, by adjusting their strategies to ensure profit, market share and a competitive position. Category Management is a fact-based process supporting these retailer strategies. This workshop defines Category Management and how to assist retailers to transition categories to this process. The process is examined from both retailer and manufacturer perspectives. Instructors facilitate ample opportunity for practice, execution, and evaluation. Workshop participants apply the skills learned of the course in training scenarios that are integrated with descriptions of actual industry events. Category Management builds strong working relationships with retailers in all trade classes.

See

How to enhance your category strategies to sharpen the focus on the consumer

Act

Rejuvenate your category strategies using a seven-step best practice process

Win

Build a profitable category strategy for you and your retailing partners

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PRODUCT AT A GLANCE

Summary
Retailers respond to changing consumer dynamics, competitive pressures, and declining margins, by adjusting their strategies to ensure profit, market share and a competitive position. Category Management is a fact-based process supporting these retailer strategies.

Business Issue Addressed:

Training Solutions

Key Features & Benefits:

Consistent and complete employee training conducted by experienced trainers.
Develop competence in using many of the tools commonly applied by Category Managers to perform their jobs.
Apply manufacturer's expertise to category definition, strategy, role and positioning as well as the application of consumer and brand insights to establish points of difference in the marketplace.

You should consider this product if you are in:

Category Management
Training Management

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