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WHAT THEY ARE SAYING
"We switched our business from another marketplace information provider to IRI, because we needed to be with the industry’s beer category content leader. IRI’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
Gary McGrath
Vice President of Sales
Pyramid Breweries
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All Products Detail
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From IMS and Information Resources, Inc. (IRI), Medicine Cabinet is the only offering available today that integrates both Rx and OTC data for a complete view of a therapeutic market. Medicine Cabinet is your one source that provides ready access to the full picture of sales and pricing trends. With Medicine Cabinet, you don’t have to spend significant time integrating and aligning multiple data sources.
You’ll now have the ability to analyze and evaluate the entire Rx and OTC market, uncover opportunities, develop new marketing and pricing strategies, and understand the impact of switches — all with the goal of maximizing product performance.
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See
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Identify the dynamics and interaction of Rx and OTC products in a therapeutic market
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Act
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Leverage Medicine Cabinets analysis and alerts to develop new marketing and pricing strategies to anticipate the trends in a challenging environment
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Win
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Satisfy the needs of a well educated consumer to stay ahead of competition and drive your bottom line faster
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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