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WHAT THEY ARE SAYING
"We have been extremely impressed with the value that IRI has brought to the table over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract."
Peter Abate
Vice President of Sales and Administration
E. & J. Gallo Winery
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All Products Detail
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Consumer-Centric Merchandising Suite is an enterprise software solution for automating category business planning including assessment and assortment with links to space, price and promotion planning. The Consumer-Centric Merchandising Suite is a technology solution that helps retailers compete more effectively in today's market. Retailers can build more effective category strategies, plan those strategies based on the customer (not just a geographic region), offer an assortment mix that their customers want, and help monitor results as they happen to react faster. IRI understands retailers today have to use ALL the available information (market data, customer card data, and sales data) in order to make the best decisions that will translate increased market share and improved bottom line performance.
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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