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Gary McGrath
Vice President of Sales
Pyramid Breweries
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Competing in a Transforming Economy 3.0

Version 3.0 of the Competing in a Transforming Economy Series, which includes an update through the third quarter of 2008, uncovers further change, as consumers learn where and how to shop to make ends meet and make additional trips to find bargains.  Consumers are seeking affordable solutions, not just the lowest price Every CPG and healthcare manufacturer and retailer will see the impact of these changes.

IRI’s Competing in a Transforming Economy 3.0: The Search for Affordable Solutions, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.

See
Share, shopping trip and trip mission mix shifts across channels

Act
on strategic pricing and promotion opportunities targeted towards specific household segments

Win
with strategies addressing distinct requirements by consumer segment
TAKE THE NEXT STEP
Contact Us About Competing in a Transforming Economy 3.0
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PRODUCT AT A GLANCE
DataSheets
Summary
IRI’s Competing in a Transforming Economy 3.0: The Search for Affordable Solutions, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
Business Issue Addressed:
  • Market Performance and Brand Building
Key Features & Benefits:
  • Leverage best practice analysis and insight-driven action plans
  • Gain competitive advantage through early identification of emerging market shifts
  • Build strategies addressing distinct requirements by consumer segment, market and competitive threat
  • Discover strategic pricing and promotion opportunities
  • Understand new assortment, merchandising, and distribution priorities
You should consider this product if you are in:
  • Brand Management
  • Category Management
  • Market Research
More Information: Explore Another Product


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