Health & Wellness Advantage™

Health & Wellness Advantage™ Powered by IRI Liquid Data™ provides comprehensive insights into product nutrition, benefits, and messaging to help you identify and quantify trends and opportunities, and closely monitor the competitive landscape. The detailed information together with issues-oriented workflows will lead to more successful new product introductions, competitive intelligence, enhanced market positioning, re-fined promotional strategies, and effective consumer targeting frameworks. The advantage is a comprehensive set of health and wellness product attributes collected across all edible categories. The attributes encompass package claims and nutrition panel facts that are organized into meaningful segments. The product attributes are analyzed across an array of measurement facts including sales, share, distribution, price, promotion. The power is the IRI Liquid Data™ technology that offers this information in a variety of analytic views – from individual items to eating occasions to total edibles. IRI Liquid Data™ allows on the fly segmentation based on health and wellness attributes, product category, and corporate manufacturer.

See

Understand product health and wellness messaging and facts across the marketplace

Act

Focus product development and marketing strategies on fact-based trends and opportunities

Win

Increase sales by reaching consumers with compelling and relevant product facts and benefits

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PRODUCT AT A GLANCE

DataSheets

Health & Wellness Advantage™

Summary
Health & Wellness Advantage™ Powered by IRI Liquid Data™ provides comprehensive insights into product nutrition, benefits, and messaging to help you identify and quantify trends and opportunities, and closely monitor the competitive landscape.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

New Product Development: What are the opportunities for brand extensions and new brand lines?
Market Positioning: What are the health and wellness benefits that resonate with consumers?
Competitive Intelligence: In which segments of health and wellness are my competitors focusing and in which categories?
Marketplace Benchmarks: How does the health and wellness profile of my product portfolio compare to the marketplace and to my competition?
Strategic Pricing: What are the different price points for products with a health and wellness message?
Promotion Opportunities: How can I structure theme-based promotions targeted to a specific wellness issue or ailment?
Assortment: What is the right mix and are there distribution opportunities for health and wellness oriented products?

You should consider this product if you are in:

Brand Management
Category Management
Product Development

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