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WHAT THEY ARE SAYING
"There are a lot of challenges with how and where I shop." |
Christine Young, From Dates to Diapers
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All Products Detail
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Health & Wellness Advantage™ Powered by IRI Liquid Data™ provides comprehensive insights into product nutrition, benefits, and messaging to help you identify and quantify trends and opportunities, and closely monitor the competitive landscape. The detailed information together with issues-oriented workflows will lead to more successful new product introductions, competitive intelligence, enhanced market positioning, re-fined promotional strategies, and effective consumer targeting frameworks. The advantage is a comprehensive set of health and wellness product attributes collected across all edible categories. The attributes encompass package claims and nutrition panel facts that are organized into meaningful segments. The product attributes are analyzed across an array of measurement facts including sales, share, distribution, price, promotion. The power is the IRI Liquid Data™ technology that offers this information in a variety of analytic views – from individual items to eating occasions to total edibles. IRI Liquid Data™ allows on the fly segmentation based on health and wellness attributes, product category, and corporate manufacturer.
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See
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Understand product health and wellness messaging and facts across the marketplace
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Act
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Focus product development and marketing strategies on fact-based trends and opportunities
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Win
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Increase sales by reaching consumers with compelling and relevant product facts and benefits
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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