Sales Advantage - Information Resources, Inc. (IRI)

Sales Advantage

IRI Sales Advantage™ delivers results via a next generation technology platform, coupled with collaborative consulting engagements. This expert engagement leverages the total store via the powerful and flexible IRI Liquid Data™ platform to deliver fast insights and measurable results. The advantage is a full landscape view of your competition at the total store, department, aisle, or custom defined occasion level to compliment your existing category expertise. Beyond broader product coverage, deeper insights are made possible via a comprehensive set of product attributes, store level data, telling store attributes, and a deep and flexible set of metrics covering base and incremental, all with the overlay of causal in-store conditions. The power of IRI Liquid Data™ technology means this information is available quickly, accurately, and flexibly. The collaborative consulting engagement brings solutions with insights and recommendations targeted to meet your specific needs and unique goals. This expert engagement leaves nothing on the table, driving change management to fully leverage the available insights and information to realize your sales opportunities. IRI Sales Advantage™ Powered by IRI Liquid Data™ lets you find growth opportunities in a slow growth economy.

See

Broaden your competitive vision with aisles, departments and occasions

Act

Focus sales engagements, promotion strategies, and limited resources on the highest potential opportunities

Win

Improve actionability with fact-based selling and store level detail

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PRODUCT AT A GLANCE

DataSheets

Sales Advantage

Summary
IRI Sales Advantage™ delivers a full landscape view of your competition at the total store, department, aisle, or custom defined occasion level to compliment your existing category expertise.

Business Issue Addressed:

Consumer-Centric Retail Execution

Key Features & Benefits:

See your competition through landscape views of departments, aisles, and even occasions
Pinpoint where action is needed with store group view
Understand messaging with robust attributes across products, stores, and consumers
Realize advantage faster with consulting engagement, change management, and customized workflows and scorecards

You should consider this product if you are in:

Brand Management
Product Development
Sales Management

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