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WHAT THEY ARE SAYING
"Mike’s previously sourced marketplace information from another provider, but selected IRI based on its seasoned client service teams, recognition amongst retailers for providing the industry’s most accurate information and its vertical approach to serving the beverage alcohol industry. No other provider could deliver this unique combination of capabilities all of which are critical to our continued growth and expansion initiatives."
Anthony von Mandl
Founder
Mike's Hard Lemonade
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All Products Detail
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Total Store Advantage™ Powered by IRI Liquid Data™ is the largest fully integrated application of all edibles and non-edibles in the CPG industry organized by department, by aisle, by category. It is a flexible, interactive application fueled by a single unified dataset thereby eliminating the need for data extraction and manual manipulation. IRI Total Store Advantage™ offers a variety of analytic views ranging from total store and eating occasion to parent company, brand franchise and individual item. Hundreds of product attributes enable detailed category segmentation and cross-category trending. The IRI Liquid Data™ technology gives you the power to create on-the-fly segmentations of the total store based on the numerous product attributes available. The depth and breadth of the information, together with flexible and efficient reporting, enables you to enhance and differentiate your marketing efforts with a total marketplace view.
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See
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Expand your view into the total marketplace, easily and with unparalleled efficiency
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Act
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Base strategic decisions on detailed insights that span the entire marketplace
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Win
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Gain an advantage over competitors with a macro perspective and intelligence
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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