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WHAT THEY ARE SAYING
"Affordability has become the “price of entry” to the consumer as many families struggle to simply pay for their groceries." |
Mike Salzberg, President, Campbell Sales Company
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All Products Detail
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IRI Foresight™ is a unique forecasting and business planning capability that identifies factors affecting brand and category growth, with a forecast horizon of up to five years. IRI tracks hundreds of factors that may impact your firm’s growth, including economic indicators, demographic shifts, and socio-economic and consumption trends. Using advanced and proven analytic techniques, IRI Foresight™ identifies the factors most relevant to your brand and category growth, quantifies their impact, and provides a sales and volume forecast. Fully customizable for your brands or category definitions, IRI Foresight™ also accounts for pricing action and merchandising that impact growth and is tailor-made for scenario and business planning. This solution leverages quarterly forecasts for business and strategic planning, sales and earnings guidance for financial analysts, due diligence for new market entry, and for development of risk mitigation strategies deployed at the right time.
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See
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Identify and measure the factors impacting brand and category growth
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Act
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Position your brands for success in a volatile marketplace with a high degree of confidence
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Win
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Improve your brand’s resource management and mitigate volumetric risk through informed resource and marketing planning
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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