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WHAT THEY ARE SAYING
"The IRI AllScan service will enhance our category managers’ ability to make fact-based decisions on assortment, procurement, merchandising and pricing. We will also leverage the IRI insights to capitalize on opportunities around multi-outlet market trends and category seasonality."
Nick Gallegos
Vice President of Sales and Marketing and General Partner
Wilson Farms Neighborhood Food Stores


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Enterprise Advantage
Enterprise Advantage™ Powered by IRI Liquid Data™ is a transformational tool that delivers the speed, flexibility, and new insights required to understand and act on changes in the market as they occur. It combines attribute-rich store-level point-of-sale (POS) data with the customized views that you need to more accurately measure performance, identify more and higher-value opportunities, and reach the market faster and with better success rates than any of your competitors. The IRI Liquid Data™ infrastructure delivers unbeatable speed to insights by 1) enabling on-the-fly drill-downs to store, UPC, or attribute, and 2) offering new dimensions, hierarchies, attributes, and measures that provide “direct hit” answers to your most burning questions.  The infrastructure also delivers tremendous flexibility in data organization and selection.

See
More accurately measure performance and identify more, higher-value opportunities

Act
Quantify and prioritize growth opportunities and collaborate with value chain partners to reach the market faster

Win
Outmaneuver your competitors by introducing new products, more attractive shelf sets, favorable pricing, or new store-specific trade programs to achieve growth

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Contact Us About Enterprise Advantage
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PRODUCT AT A GLANCE
DataSheets
Summary
Enterprise Advantage™ Powered by IRI Liquid Data™ is a transformational tool that delivers the speed, flexibility, and new insights required to understand and act on changes in the market as they occur.
Business Issue Addressed:
  • Empowering Technology
Key Features & Benefits:
  • Build new analysis paths: POS aligned with other data sources to deliver unique insights
  • Answer complex questions: Dimensionality and hierarchies matched to any analysis need
  • Spot new opportunities: Rich attribute enhancement to maximize insight potential
You should consider this product if you are in:
  • Brand Management
  • Category Management
  • Market Research
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